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Like, Share, Subscribe, Vote: The 2024 polls could also be dubbed the 'YouTube election'. This story just isn't about social media influencers however fairly about what has them fearful. It is about the rationale why, on the eve of Independence Day, a large gathering of the most recognisable YouTube personalities from Rewa, Madhya Pradesh, convened for an intense two-hour brainstorming session in a small village within the area. The congregation included stand-up comedians, vloggers, and folks singers in and round Rewa who have taken to highlighting major electoral points in their area. Over the previous few months, they have discovered themselves regularly courted by outstanding local and state political leaders, together with MP Chief Minister Shivraj Singh Chouhan, who sought to leverage their platforms for upcoming election campaigns. In consequence, whereas their meeting started with the intention of moderating political content material on their channels, the discussions inevitably centred round one urgent concern. Kochi-primarily based political strategist and synthetic intelligence engineer, Divya Mathews. Each regional and nationwide leaders have started flooding their YouTube channels with authentic content designed to attach with the voting plenty.

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